Work with Dr. Jenny Woo

Dr. Jenny Woo is the founder of Mind Brain Emotion, incubated out of The Harvard Innovation Labs and UCI Beall Applied Innovation. She created a series of award-winning card games to help K-16 students and adults build skills in critical thinking, coping and resilience, emotion regulation, and social competence – used in 50+ countries.

Dr. Woo is an avid speaker and dedicates her research and career to helping people realize their potential, from classrooms to boardrooms. She has worked as a Montessori school director, MBA career coach, human capital consultant, HR manager, executive coach, and cognitive science researcher.

She is a two-time TEDx speaker and was featured in Forbes, International Business Times, and Harvard University. Dr. Woo received her Ph.D. from UC Irvine, MBA from UC Berkeley, and M.Ed. from Harvard University. Most importantly, she is a mom of three (very different) children.

Forbes Article

Dr. Jenny Woo has spoken about Emotional Intelligence (EQ) in various universities such as Harvard and workplaces such as Google.

She has also been teaching a popular Emotional Intelligence for Success class at the University of California-Irvine. And then, the pandemic hit. In response, she made her in-person course available in an onDemand online course for her students -- and you!

Her online course became an even bigger hit -- read student testimonials here. Dr. Woo's teaching style is candid, to-the-point, and actionable. In her EQ course, you'll watch her talking to you face-to-face, instead of those boring and dry powerpoint slides.

In some of the course lessons and exercises, Dr. Jenny Woo walks you through specific cards in the 52 Essential series. You do not need to own the cards - those specific card content will be provided.

The Certificate program will give you an extensive understanding of all the Emotional Intelligence competencies and you can improve them in your life contexts. The course and card decks are complementary: knowledge from the course will help you make the most of the cards and card exercises will help you practice and apply the knowledge you gained from the course.

You will receive a Certificate upon online course completion, which is sharable on LinkedIn.

Dr. Jenny Woo is open for interview and public speaking.

CLICK HERE to read 60 LinkedIn Testimonials from Companies & Clients who have worked with Dr. Woo.

She has spoken in workplaces such as Accenture, Google, Edwards LifeSciences, Hyundai Capital America, and Northern Trust.

In parent and school communities such as the Anaheim Union High School District and San Francisco Hillsborough City School District.

For community partners such as Pretend City Children's Museum, Boys and Girls Club, and United Way.

At conferences such as NASPA, ACPA, Student Mental Wellness Conference, and Culture Summit.

On podcasts such as Montel Williams' Free Thinking and The Child Psych.

At universities such as Harvard University, UC Berkeley, Chapman, and Carnegie Mellon.

Email with your request (topic, date, duration).


Our products are designed to build the essential skills, language, and confidence for people of all ages.

The decks have been featured as versatile tools by Harvard, CNBC, LifeHacker, Parents, Los Angeles Times, and Forbes.

CLICK HERE for Age / Level breakdown by deck.

Below are breakdown of some of the card decks:

  • 52 Essential Social Skills: ages 5 - 9 (PK - 3rd grades).
  • 52 Essential Social Situations: ages 8 - 12 (3rd - 6th grades).
  • 52 Essential Social Dilemmas: ages 11 - 14 (6th - 8th grades).

  • 52 Essential Conversations: use with ages 5 - 18 (PK-12 grades). More facilitative support is needed with young aspiring readers. We're happy to boast that we have schools and homes across all 50 states using this deck. Winner of Parents' Choice Awards and as seen featured in The Harvard Gazette.

  • 52 Essential Relationship Skills: for ages 10 - adulthood. Designed for homes, school, and workplaces. This deck contains the essential languages and skills for all relationship types! In fact, it has been used by Google for staff all-hands, nonprofit organizations for team-building, groups at churches for community-building, and couples for opening communication, and student clubs for collaboration.

  • 52 Essential Coping Skills: for ages 12 - adulthood. This is our bestseller: therapists, counselors, and teachers love how useful this deck is! We receive tons of positive feedback about how clients and groups have found the cards insightful and helpful. Unlike the above decks, the 52 Essential Coping Skills are just as powerful used solo as it is with others.

  • 52 Essential Critical Thinking Skills: for ages 14 - adulthood. This is the most cerebral deck in the series. Each card is meant to be pondered and revisited for a lifetime, under different contexts. This deck serves as an introduction to the world of cognitive biases, logic, and linguistics.

Depending on how you use it, one deck can support any number of users!

To ensure each person gets a choice of 2-3 (rotating) cards, we recommend you purchase one deck per every 15 users. This is often the case for schools, workplaces, and conference sessions.

However, we've also seen retail and service-based businesses use ONE deck to support its employees - anywhere from skin care salons to fast food restaurants. For example, a franchise displays a card in the 52 Essential Relationship Skills deck each week to encourage employees to get to know each other better.

Unlike a textbook (and many times, a book), the cards are meant to be used and revisited over and over - for a lifetime.

We guarantee that your (and others') responses to the same card will change with time, maturity, and context. They will ignite and awaken the facets of you like never before.

Because the cards are used in a cooperative way, you will notice that your own responses adapt and change based on who you're using the cards with!

This is why the cards are meant to be used for a lifetime and across generations!

We are not joking when we say that we're probably the most rigorous and agile product makers you'll find in the card design business. Here's why:

The products are empirical and applied research-based and field-tested.

The premise of the products are informed by rigorous peer-reviewed research and subsequently, real-world user testing and feedback.

We are all about continuous improvement to adapt to the needs of our users! In fact, the 52 Essential Conversations is in its 11th edition!

Several of the card decks have gone through IRB-level (Institutional Review Boards and Protection of Human Subjects in Clinical Trials) intervention evaluation. They have been studied from quantitative (pre/post assessment) and qualitative (case studies) standpoints.

Here's a Research Poster on 52 Essential Conversations.

The published study of the card decks and the Emotional Intelligence online course can be found here:

Academic Journal

Barnes & Nobles

Subscribe to the newsletter to stay updated!

No part of any of our products may be reproduced without written permission except in the case of brief quotations embodied in articles or reviews. Credit must be given to ©Mind Brain Emotion.

Shipping & Returns

We ship to homes, schools, and workplaces worldwide.

All orders ship within 3 business days after purchase.

US orders typically arrive in 2-7 days.

International delivery times vary widely by country. Most packages take 2-4 weeks. Due to postal delays outside of our control, we cannot offer expedited international shipping nor guarantee specific delivery date.

Your satisfaction is our #1 priority. If you are not satisfied upon receiving an item, you may return unused items within 30 days of delivery for a refund, minus shipping. Returned items must have no visible signs of wear or use.

If you need to return an item, please contact with your order number and details about the unused product you would like to return.

For Schools, Libraries & Centers

Many purchases come from word of mouth by educators and leaders. This often happens at conferences, PD and school community workshops, and even on TikTok!

Here are some materials you can use:

Product Overview

Product by Age/Skill

Yes, we do!

Steps to using a Purchase Order:

1. Complete a PO at your school/organization:

  • Mind Brain Parenting, LLC
  • Address: 14271 Jeffrey Rd Suite 239 Irvine, CA 92620
  • To request W9 or vendor registration, contact

2. Email PO to

3. Once a PO is received, your items will be shipped and an invoice with tracking # will be emailed to the accounting email noted in PO.

NOTE: All Purchase Order payments are due within 30 days.

Yes, we offer volume buy discount on all products!

Minimum order to qualify for bulk pricing is $275.

Contact with your order quantity, and we'll provide you with a coupon code.

See an overview of our products here.

Wholesale, Affiliate, Collab Programs

We LOVE partnering with indie bookstores, shops, and retailers from around the world to carry our products!

Fill out this form to request a direct wholesale partnership.

Or, you can purchase our products at wholesale pricing on Faire Wholesale Marketplace (be sure to click THIS link to purchase).

Email if you have questions.

Join our movement to spread human skills and kindness!

This program is designed for individuals and influencers. Get your personal link to include in newsletters, webpage, and social media posts.

We welcome brand ambassadors, affiliates, and distributors, both in and outside of the US.

To get started today, sign up at our Affiliate Portal and get paid for everything you refer our way!

If you love our products and would like to introduce it to your community in a unique way, please email with specific details -- we don't respond to vague emails.


Currently, our cards are in English only.

Please note that our copyright policies do not allow making any changes or repurposing our resources.

We are currently working on translating specific card decks into other languages. If you'd like to request for a specific language or would like to offer translation support, please email

Please sign up for our newsletter to stay updated.

We will never sell your information to any third party. Your privacy is of the utmost importance to us. Our Privacy Policy here.

Protecting your order information is a top priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. To check the security of your connection, look at the URL line of your browser. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. When accessing a secure server, the first characters of the Site address will change from "http" to "https"