Mind Brain Emotion was born at the world-famous Harvard Innovation Labs at Harvard University.

We create cleverly simple, immensely practical, and immediately actionable tools to help people become happier, calmer, and wiser.

We are a certified woman- and minority-owned small business. 

Wholesale and reseller's program available. 

We also accept PO/W9. Contact us or read FAQ.


Why 52 Essential Cards?


About Our Founder

Dr. Jenny Woo

Hi, I’m Dr. Jenny Woo

I’m a Harvard-trained educator, Emotional Intelligence researcher, and mom of three.

I started my career as a human capital consultant and executive coach. I recruited, trained, and developed people from all walks of life.

After some time, I noticed that people were successful (and happy) when they were in tune with their emotions—and those of others. These individuals exulted influence, resilience, and purpose. 

They persisted despite obstacles, succeeded in their goals, and inspired others. They were happier, calmer, and wiser.

I also witnessed what happened when people lacked these skills: lost opportunities, missed connections, and aimless directions.

After becoming a mom (3 kids under 3 at one point), I worked in grade schools and colleges. There, I saw a lack of resources and opportunities to help students develop these essential skills.

This is scary. Studies show that we are less emotionally intelligent than in the past decade. Our communications are increasingly twitter-like with acronyms and emojis. We make decisions based on the number of likes. We are feeling more distracted, stressed, and lonely.

So I dove deeply into research and lived experiences. As the first person to graduate college in my family, my mission is to develop practical resources for all to become stronger, calmer, and wiser.

At the world-renowned Harvard Innovation Labs, I developed and launched the 52 Essential card series. Fast forward to today, our card decks are used in 50+ countries in homes, schools, and workplaces.

I hope you will join us on this emotional intelligence journey to become stronger, calmer, and wiser.

Want to book Dr. Woo for a podcast, workshop, or interview? Info in FAQ.

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